But hey, as the thinking goes, these people will be amongst the Music Professionals and are paying good money for perceived authenticity when they recount their trip down to “South By” (again) this year and lament that, wow it’s so much more commercial than it used to be. Just imagine them dripping in perspiration whilst wobbling on sneaker platforms or shifting uncomfortably in Docs desperately trying to catch a glimpse of cool. ![]() ![]() ![]() As a Music Fan, we’re confident you’re either counting your personal piles of ill-gotten gains before heading off to SXSW or sneering at all the Coachella hat wearing condo dwellers who’re blowing tug boats full of cash to jam into sweaty shows.
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